NFL and Reddit Release Super Bowl LII Collectible Avatars

 

Reddit's collectible avatars, (which are manifestly not NFTs), have returned. After teasing it last week, the NFL and the social media platform debuted the Super Bowl LVII x Reddit Collectible Avatar collection yesterday.

The NFTs are free and, like previous Reddit drops, provide owners with particular site perks. Users have the option of minting artifacts for the Eagles, Chiefs, The Champs, and LVII Super Fans, among others. One minting is permitted per Reddit account. To date, over 651 800 avatars have been created.

The collection presently trades for 0.00002 ETH on OpenSea and generated a trading volume of 3 ETH.

In 2022, when Reddit issued its first NFT collections, media attention was gathered. The CryptoSnoos NFTs, also known as Collectible Avatars, were produced by both independent artists and Reddit developers based on Snoo, the social media network's mascot. The avatars granted their owners a type of CC0 license, allowing them to use the avatars anyway they wished, and provided users with certain platform benefits, such as unique profile animations.

NFTs sprang out of nowhere and quickly dominated the NFT market, generating over $12.5 million in sales volume. This was one of the largest Web3 onboarding events in blockchain history. Reddit's strategy of referring to the tokens as digital collectibles rather than NFT in press releases helped them accomplish this. In addition to becoming a massive success, this playbook inspired some of the most hilarious comedy ever seen on the Web 3.